That’s correct…71%! Almost 3/4 of adults online are using video sharing sites! (Pew Research Poll – http://pewresearch.org/pubs/2070/online-video-sharing-sites-you-tube-vimeo)
I’d like to share an excellent article with you that was written by Mike Lewis of Socialnomics. Mr. Lewis does a great job of explaining the importance of applying quality videos to your online marketing arsenal. It is time to embrace the power of video, as it effectively sways the decision making process of potential clients in YOUR favor. I strongly urge you to read the entire article – it isn’t long, and is packed full of great info. For those of you that would like the “Cliff Notes” on the story, here it is:
- With 71% of all online adults participating platforms like YouTube, video sharing is up 38% since 2006, 28% of which share on a daily basis. (Pew Research Poll)
- A Forbes Insights report points to 65% of senior decision-makers visiting a vendor’s website after watching a video.
- Younger executives (those under 40) are more likely to make a purchase based on video alone.
- Visitors spend an average of two more minutes on websites that host videos than on sites that don’t.
- Video can increase your chances of getting on the first page Google’s search results 53 times!
- A Bright Roll survey early this year reveals 65% of marketers plan to reallocate campaign dollars from TV to online video.
To view the article,
My previous blog entry explained a little bit about the Google Panda update that was rolled out last year and affected a significant number of sites. The sites that were hammered the most were those with poor content quality and spam sites.
Take a look at the link below to Google Webmasters’ Blog and take a look at the questions you should be asking yourself, because Google is asking similar questions when ranking your web site. It is no longer about throwing a keyword here and a keyword there to gain ranking.
As always, if you have any questions or you would like me to analyze your site’s content, Contact Me to get your site ranking in the right direction.
Okay… Let me start off by saying there is a lot about the Panda Update that I still don’t know. That being said, I do know that you better have quality content on your WHOLE site. That is right, the WHOLE site. Most of your site could be of quality content and it could still be penalized by ranking lower in Google SERPs if you have low quality content somewhere else on your site. Bottom line…..if the content isn’t of some value related to your site’s subject, don’t include it on your site. In my opinion this is both good and bad. Good in that one can no longer come up with a quality domain name, insert some title tags and load a site with keywords alone and rank high in Google SERPs. Bad in that it is probably unfair to be docked by Google for a small amount of poor content on an entire site of otherwise quality content. My question is, why doesn’t Google just downgrade the poor quality pages? Maybe this is in the works? I don’t know, but it seems like a good idea to me.
Over the weekend I shot, according to my standards, a subpar Whitetail Buck. The short version of a long story is that he was trotting at a moderate pace through the woods at 85 yards when I shot him and he appeared to be a respectable 8 pointer. When I got up to him and put my hands on him, I learned that I had shot a perfectly balanced 6 pointer with no brow tines. Immediate disappointment flooded me. It was overwhelming that I had just shot a buck that was much smaller than many other deer I had let walk this season. After some time of feeling down-and-out, I decided that what had happened, had happened and that I had best accept it. So, the search for the silver lining began. Suprisingly, there were many silver linings, and one of them led me to write this blog entry. Here is the list:
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As hunters, we all know how big of a role the weather – especially the wind – plays when it comes to being successful. Being the technology lover that I am, the first thing I did when I purchased my new Android powered phone, was to visit the Market. I didn’t just browse the various apps and games and such. I knew there had to be an app in the market that was developed with the Whitetail deer hunter in mind and I found it! The app is called ScoutLook™ Hunting Weather.