The Google Panda Update – How does it affect SEO?

Okay…  Let me start off by saying there is a lot about the Panda Update that I still don’t know.  That being said, I do know that you better have quality content on your WHOLE site.  That is right, the WHOLE site.  Most of  your site could be of quality content and it could still be penalized by ranking lower in Google SERPs if you have low quality content somewhere else on your site.  Bottom line…..if the content isn’t of some value related to your site’s subject, don’t include it on your site.  In my opinion this is both good and bad.  Good in that one can no longer come up with a quality domain name, insert some title tags and load a site with keywords alone and rank high in Google SERPs.  Bad in that it is probably unfair to be docked by Google for a small amount of poor content on an entire site of otherwise quality content.  My question is, why doesn’t Google just downgrade the poor quality pages?  Maybe this is in the works?  I don’t know, but it seems like a good idea to me.

This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on“, Google’s Amit Singhal said in the announcing blog post.

Now, the easiest way to win with the Panda update…Put out only relevant, quality content…Plain and simple.

All-in-all I totally agree with the direction Google is going in regards to search engine ranking.  The sites that are drawing and keeping visitors should rank higher than those that are good at fooling a search engine and people realizing after they click on the link that it was a waste of their time.

If you are ready to bring out the best in your existing site, or you are looking to start a new site, give us a call to get started.  We know what your potential clients want to see, and that is what we will show them.  This will give them every reason they need to stay on your site longer and come back to your site more often, which in the end results in your site ranking higher in Google.

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